Privacy Policy

Fika Chiropractic

Last Updated: March 2, 2026

Phillips Fika Chiropractic Corporation DBA Fika Chiropractic (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including SMS marketing, non-marketing SMS updates (such as clinic updates and appointment reminders), email communications, and website tracking tools. By using our services or opting into our communications, you agree to this Privacy Policy and our Terms of Service.

This policy also explains the choices you have when you visit or interact with our website, https://www.fikachiropractic.com.

Important note about health information: Our public website is not designed for collecting Protected Health Information (PHI) or medical records. We do not intentionally collect PHI through website analytics or tracking. Please do not submit sensitive medical details through public website forms.

What We Collect

We collect information in two main categories: (1) information you provide to us, and (2) website usage data (analytics) when you opt in.

Information you provide

  • Contact form and communications: name, email address, phone number, mailing address (if provided), and the message you choose to send us.
  • Newsletter / marketing opt‑ins: name (optional), email address, and your selected interests (e.g., pediatric, pregnancy, adult).
  • Communications data and consent records: if you opt in, we maintain records of SMS and email consent, disclosure version shown, and opt-out activity.
  • Quizzes and self-assessments: responses you submit, plus contact details if you choose to provide them.
  • Scheduling and intake: if you choose to book an appointment, you may be directed to a third‑party scheduling/intake platform. That platform may collect appointment, address, payment, and health-related intake information. We do not control the privacy practices of third‑party platforms.

Website usage data (analytics) — opt‑in

  • Interaction events: clicks on buttons/links, form submits, booking CTAs, scroll depth, and outbound link clicks.
  • Device and technical context: IP address, page URL/path, referrer, browser user agent, coarse location (e.g., country/region), and performance diagnostics.
  • Identifiers: an anonymous first‑party visitor ID and session ID stored in cookies (details below).

We use this data to understand which pages and resources are helpful, improve performance, and measure which calls‑to‑action are effective.

What We Do Not Collect on the Public Website

We do not intentionally collect PHI through our public website analytics or tracking. Our website is not intended for submitting medical records, diagnoses, treatment details, or insurance information. If you need to share sensitive health information, please contact our clinic directly.

Cookies, Consent, and Tracking Technologies

We use a cookie banner to provide notice and store your cookie preferences. Operational website measurement and campaign attribution may run by default to keep booking, page performance, and marketing effectiveness reporting functional.

  • Necessary cookies: used for basic site functionality and preferences (e.g., UI state).
  • First‑party analytics cookies:
    • Anonymous visitor ID (e.g., fika_vid)
    • Session ID (e.g., fika_sid)
    • Consent status (e.g., fika_consent)
  • Third‑party tags: we may use tools such as Google Tag Manager and conversion pixels to understand marketing effectiveness.
  • California sale/share opt-out: you can opt out of sale/share-targeted advertising and we honor browser Global Privacy Control (GPC) where supported.

We also respect browser “Do Not Track” signals where supported.

How We Use Information

  • Provide services you request: respond to messages, send requested resources, and support scheduling requests.
  • Communications: send appointment confirmations/reminders, clinic updates, newsletters you opt into, and service updates.
  • Analytics and website improvement (opt‑in): understand which pages, resources, and calls-to-action are helpful; improve site navigation and performance.
  • Marketing effectiveness (opt‑in): measure whether campaigns and promotions are working (e.g., whether a booking CTA was clicked).
  • Compliance and records: maintain records related to messaging consent and opt-outs.
  • Security: protect against fraud, abuse, and automated/bot traffic.

Text Messaging (SMS)

Customers who explicitly opt in through website forms may receive marketing text messages from Phillips Fika Chiropractic Corporation DBA Fika Chiropractic related to educational content, clinic updates, events, and special offers. SMS consent is optional and not required to receive services.

  • Program description: transactional/non-marketing and marketing/promotional text campaigns.
  • Message frequency: message frequency varies.
  • Fees: message and data rates may apply.
  • Opt out: reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. After you send STOP, we will send a confirmation message and you will no longer receive SMS unless you opt back in. Reply STOP to opt out or HELP for help.
  • Help: reply HELP for help.
  • Support: call (510) 756-3452 or email hello@fikachiropractic.com.

For consent proof and compliance, we store your phone number, consent status, consent timestamp, capture source/page, disclosure version shown at opt-in, IP address (when available), user agent, and SMS metadata (delivery and keyword events like STOP/HELP).

We do not sell or share SMS opt-in data or consent with third parties for their marketing purposes. Any mobile data sharing is limited to service providers that deliver SMS on our behalf (such as messaging platforms and carriers), strictly for program operations.

How We Share Information

We share information only as needed to run our website and communicate with you.

We do not sell your personal information. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes.

  • Service providers: hosting and performance services, email delivery services, analytics tooling (only when you opt in), and newsletter providers.
  • Scheduling/intake platforms: if you choose to book, you may interact with a third‑party scheduling or intake system. Their privacy practices apply to what you submit there.
  • Legal and safety: we may disclose information if required by law or to protect rights, safety, and security.
  • Business transfers: if we are involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction, and successors will be required to honor this policy.

We do not sell your personal information. We do not knowingly “sell” or “share” personal information as those terms are defined under the CCPA/CPRA for cross‑context behavioral advertising. If sale/share opt-out is active (or GPC is enabled), we disable sale/share-targeted advertising paths.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Retention

We retain information only as long as needed for the purposes described above, unless a longer retention period is required or permitted by law. Analytics data is retained to understand and improve website performance and user experience.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, but we work to protect your information using industry-standard practices.

Your Privacy Choices and Rights

Depending on where you live, you may have rights to access, correct, or delete certain personal information we maintain about you. We will not discriminate against you for exercising your rights.

  • SMS opt-out: reply STOP to any text message. After STOP, we will send confirmation and you will no longer receive SMS messages unless you opt back in. Reply STOP to opt out or HELP for help.
  • Access / know: request a copy of the personal information we have about you (subject to verification).
  • Correction: request corrections to inaccurate information.
  • Deletion: request deletion of personal information (subject to legal exceptions).
  • Opt‑out of sale/share-targeted advertising: use our privacy controls below and/or send a Global Privacy Control (GPC) signal.
  • Email marketing: unsubscribe using the link in marketing emails.

To submit a request, email us at hello@fikachiropractic.com and include “Privacy Request” in the subject line.

California Privacy Notice (CCPA/CPRA)

For California residents, the CCPA/CPRA provides additional rights, including the right to know the categories of personal information collected, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share information.

  • Categories collected: identifiers (email; phone if provided), internet activity (site usage events), and communications you send us.
  • Purposes: providing services, communications, analytics and site improvement, marketing effectiveness, and security.
  • Sale/share: we do not sell personal information; California residents can opt out of sale/share-targeted advertising and we honor GPC where supported.

Do Not Sell/Share Preference

Current status: Opted in

This setting controls sale/share-targeted advertising paths (for example, third-party ad tags).

Children's Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above will reflect changes. If changes are material, we will provide notice by posting an updated policy on this page.

Contact

Phillips Fika Chiropractic Corporation DBA Fika Chiropractic
4187 Piedmont Ave, Oakland, CA 94611
Phone: (510) 756-3452
Email: hello@fikachiropractic.com

Oakland Family Chiropractor | Pediatric & Pregnancy Chiropractic - Fika Chiropractic